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Choose your television: 77 inch
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Screen size
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Choose this better TV with a stronger contrast and deeper black levels Choose this better TV with a stronger contrast and deeper black levels
Choose convenience
Delivered and installed within 2 - 4 days
59,-
  • Including television mount
89,-
Limited supply, order now
3.699,-
Limited supply, order now
Choose convenience
Delivered and installed within 2 - 4 days
59,-
  • Including television mount
89,-
  • Free delivery to just over the doorstep of your home Live in an apartment building and don't have an elevator? We deliver up to the 4th floor. We’ll deliver the appliance to just over your home's doorstep.
  • Pick up old product We’re happy to take your old appliance with us for free when it’s ready at the front door

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  • Mini LED
  • Self-emitting

Product information

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Excellent
Smart platform
Google TV
Refresh rate
100 Hz

Pros and cons

According to our television expert
  • You can enjoy images with deep black levels and realistic colors thanks to the OLED screen.
  • The XR Contrast Booster enhances contrast and colors in bright areas of the image.
  • The Acoustic Surface Audio+ system and the subwoofer provide a full sound.
  • The TV doesn't have a swivel stand, so you can't rotate the screen in the desired viewing direction.
Product Expert televisions

Description

On the Sony 77-inch Bravia 8 OLED 4K (2024), movies, series, and games look extra immersive. Thanks to the OLED screen, you can enjoy a strong contrast with deep black levels. Because each pixel lights up or dims individually, black parts of the picture are really black and light parts are extra bright. This allows the television to display all colors very precisely, which results in realistic images. The XR Contrast Booster boosts contrast and color in bright areas of the picture. This allows you to completely immerse yourself into an exciting movie. Thanks to the Acoustic Surface Audio+ system, the 5 speakers behind the screen vibrate along with the action on the screen. This makes it seem like the sound is coming from the screen. The bass sounds very deep because the built-in subwoofer provides a full sound.
On the Sony 77-inch Bravia 8 OLED 4K (2024), movies, series, and games look extra immersive. Thanks to the OLED screen, you can enjoy a strong contrast with deep black levels. Because each pixel lights up or dims individually, black parts of the picture are really black and light parts are extra bright. This allows the television to display all colors very precisely, which results in realistic images. The XR Contrast Booster boosts contrast and color in bright areas of the picture. This allows you to completely immerse yourself into an exciting movie. Thanks to the Acoustic Surface Audio+ system, the 5 speakers behind the screen vibrate along with the action on the screen. This makes it seem like the sound is coming from the screen. The bass sounds very deep because the built-in subwoofer provides a full sound.

Tips for using this product

Read our tips and find out all about how to set up your product and use it the right way.

This is what you get

  • Manual (4.15 MB)
  • Quick start guide
  • Premium remote
  • Basic remote
  • Batteries (2x AAA)
  • Power cord
  • Leg stands

This is what you get

  • Manual (4.15 MB)
  • Quick start guide
  • Premium remote
  • Basic remote
  • Batteries (2x AAA)
  • Power cord
  • Leg stands

Key specs

Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Image quality
Excellent
Smart platform
Google TV
Refresh rate
100 Hz

Complete your purchase

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Reviews

Rating

13 reviews with 5 stars

0 reviews with 4 stars

1 reviews with 3 stars

0 reviews with 2 stars

0 reviews with 1 star

Customer images

Most helpful reviews

Our expert review

Powerful contrast for a cinematic experience

  • Deep black levels with realistic colours
  • Strong contrast thanks to the XR Contrast Booster
  • Full sound through the Acoustic Surface Audio+ system

Films and series are extra immersive when I watch them on the Sony Bravia 8. Thanks to the OLED screen, I enjoy a powerful contrast with deep black levels. Combined with the impressive sound, this television is a good choice for a complete home cinema experience.

Powerful OLED screen
I am impressed by the image quality of the Sony Bravia 8. It has an OLED screen, where each pixel lights up or dims individually. This makes the screen display vibrant colours with deep black tones. Films and series look extra realistic and immersive, because I can see a lot of details even in the dark parts of the image. The XR Contrast Booster enhances this effect. Fast actions during an exciting car race are clearly and smoothly displayed thanks to the 100 hertz refresh rate. I also like this for games. When I play a racing game, the image hardly ever stutters.

Impressive sound
I am very satisfied with the sound of this television. The 5 powerful speakers of 50 watts each deliver a full and clear sound. The built-in soundbar and subwoofer provide deep bass tones and a room-filling sound. This makes me completely immersed in an exciting film. The Acoustic Surface Audio+ system makes the sound even more powerful. With this technology, the sound comes directly from the screen. This makes it feel like I'm in the middle of the action. The combination of these technologies provides an immersive sound experience, which I especially like when watching films.

User-friendly smart platform
This television uses Google TV as a smart platform. I notice that Google TV shows a clear menu of apps and content. Popular apps such as Netflix and YouTube are immediately displayed when opened. The platform also makes suggestions for films and series based on my search history. To do this, I log in with my Google account on the TV. I can easily operate the television with the compact remote control. It has a number of smart buttons, with which I navigate to apps such as Disney+ and Netflix with one push of a button. This works very quickly.

  • Doris. televisie specialist.
  • 3 September 2024
  • Automatically translated from Dutch
9,6/10

Best TV I've ever had

Very nice TV with great soundbar, good sound.

  • Bert
  • 26 September 2024
  • Automatically translated from Dutch
10/10

Very good

  • Ease of installation
  • Image
  • Sound
  • None yet

1 week in use and very pleased. No negatives yet.

  • Johan
  • 1 December 2024
  • Automatically translated from Dutch

Ombudsman for Insurance

  • de Meeûssquare 35
  • 1000 Brussels
02 547 58 71

Insure your television

You can choose one of the ERGO Insurance policies below in your shopping cart. The insurance can be canceled every year, with the right to a refund of the overpaid premium.
These insurances are governed by Belgian law. ERGO is a German insurer. If you have a complaint, you can contact the or our customer service.
Sony 77-inch Bravia 8 OLED 4K (2024)

Coverage

  • Fall and impact damage
  • Manufacturing errors outside the warranty
  • Theft
  • Water damage

What isn't covered?

  • Damage caused by gross negligence isn't covered
  • Damage that doesn't affect the product functioning (such as dents) isn't covered

ERGO Appliance insurance

  • 3-year advance payment (53,00 per year) 159,00 one-time payment
  • 5-year advance payment (51,80 per year) 259,00 one-time payment

Deductible

In case of damage, a deductible of 10% (repair) or 10% (theft) applies

Extra cashback of up to € 300 when you purchase a Sony soundbar

Extra cashback of up to € 300 when you purchase a Sony soundbar
After purchasing this television, buy a Sony soundbar within 30 days and receive...
After purchasing this television, buy a Sony soundbar within 30 days and receive a cashback up to € 300 from Sony. This promotion is valid between 1 April 2024 and 31 March 2025. You can register your promotional product for the Sony promotion until 31 May 2025. Go to the promotional Terms and Conditions (PDF) for more information.

Specifications

Product

Product number
949405
Manufacturer code
K77XR80PAEP
Brand
Sony
Warranty
2 years
Processing of your defect
At your home

Key properties

Image quality
Excellent
Screen type
OLED
Screen size
77 inches
Recommended viewing distance to TV
4 - 6m
Sharpness
4K (UHD)
Refresh rate
100 Hz
Color depth
1 billion colors (10-bit)
Recommended for television use
Optimal gaming, Stream series and movies, Watch sports optimally

Screen extended

Quality viewing angle
Excellent
Pixel structure
RGBW
Local dimming
Yes
Type local dimming
Self-emitting
HDR support
Yes
Type of HDR
Dolby Vision, HDR10, HLG, Technicolor
Input lag
5,1 ms
QLED
No
Sony Triluminos
Yes

Smart TV

Smart TV
Yes
Smart platform type
Extensive
Smart platform
Google TV
Built-in WiFi
Yes
Bluetooth
Yes
DLNA
Yes
AirPlay
Yes
AirPlay version
AirPlay 2
Chromecast built in
Yes
Media player
Yes

Audio

Sound quality
Good
Built-in soundbar
No
Number of speakers
5
Continuous/nominal total output capacity (RMS)
50 W
Subwoofer
Yes
Sony Acoustic Surface
Yes
Dolby Atmos support
Yes

Special properties

Sleep timer
Yes
Light sensor
Yes
Teletext
Yes
Pivotable stand
No

Controls

Controls via app
Yes
Controlled via Android app
Yes
Controlled via Apple app
Yes
Voice control
Yes

Properties for use CI+ module

CI/CI+ slot
Yes
Digital tuner
Yes
Digital video signal
Cable (DVB-C), Digitenne (DVB-T), Digitenne (DVB-T2), Satellite (DVB-S), Satellite (DVB-S2)
DVB-T Twin tuner
Yes
DVB-S Twin tuner
Yes

Connectors

Antenna connector
Yes
HDMI connector
Yes
Female HDMI Type A port version
2.0b, 2.1
HDMI ARC (Audio Return Channel)
Yes
HDMI eARC
Yes
Number of HDMI connectors
4
Digital optical connector
Yes
Headphone jack
No
USB port
Yes
Component video connector
No
Composite connector
No
Network connector
Yes
RCA connector
No
SCART connector
No
VGA connector
No

Mount TV

VESA mount option
Yes
VESA mount
300x300mm
Including TV mount
No

Energy consumption in kilowatt-hour

Energy label
E
Energy consumption per 1000h
107 kWh
Energy consumption HDR per 1000h
142 kWh

Physical size and properties

Color
Black
Height
98,4 cm
Width
171,3 cm
Depth
3,8 cm
Weight
32,3 kg
Height including stand
101,2 cm
Width including stand
171,3 cm
Depth with stand
40,5 cm
TV stand type
2 stands
Leg stands adjustable in height
Yes
Leg stands adjustable in width
Yes
Stand height
2,8 cm
Space between adjustable leg stands
59,6 - 125,8 cm
Total weight including stand
34 kg
Year introduced
2024

This is the one

Sony 77-inch Bravia 8 OLED 4K (2024)
Sony 77-inch Bravia 8 OLED 4K (2024)
Screen size: 77 inch
3.699,-
Limited supply, order now
Delivered and installed within 2 - 4 days
59,-
  • Including television mount
89,-
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