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Written by Kasper

What's an Apple CTO?

If you want an Apple MacBook or an iMac that offers slightly more RAM and storage than the standard models, a CTO is a solution. CTO stands for 'Configure to Order.' These versions of the Apple Mac have been specially assembled based on your wishes. We'll tell you more about CTOs and what the benefits are.

What's the advantage of an Apple CTO?

Work on a MacBook

A CTO is an Apple MacBook, iMac, or Mac Mini that we've assembled ourselves. We do this based on specifications that are in high demand. The result is an Apple MacBook or iMac with extra RAM or storage, for example. This leads to an assortment that is particularly relevant for demanding users, as many CTOs have better specifications than regular models. This increases the chance that your perfect Apple Mac is available.

How do you recognize a CTO?

Work on a MacBook

You're probably wondering how you can tell the exclusive CTOs apart from the regular models. The product name will tell you. Take the following product as an example, the Apple MacBook Pro 13 inches (2020) 16GB/1TB 2.3GHz Space Gray. As you can see, the name of the CTO includes extra information like RAM and storage. You'll find the best Apple MacBook, iMac, or Mac Mini for you via the product filters on the Apple page at hand.

Kasper
Article by:
Kasper Apple Expert.
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