Apple launch updates and product information
New: iPhone 16e, iPad Air, and iPad (2025)
- Use the most demanding apps and games without slowing down.
- You can easily control this 6.1-inch device with 1 hand.
- Take sharp photos, even in low light.
- Powerful processor for demanding programs.
- You have a lot of screen space, thanks to the large 13-inch screen.
- With WiFi and 5G, you can stay online everywhere.
- Powerful processor for demanding programs.
- Also use it on the go thanks to the compact 11-inch screen.
- With WiFi and 5G, you can stay online everywhere.
- Powerful A16 Bionic processor for gaming and demanding apps.
- Also use it on the go thanks to the compact 10.9-inch screen.
- With WiFi and 5G, you can stay online everywhere.
Apple iPad and iPhone: availability and price
| Availability | Pre-order | From price | |
|---|---|---|---|
| Apple MacBook Air M4 (2025) | 12 March 2025 | Unknown | € 1199 |
| Apple Mac Studio (2025) | 12 March 2025 | Unknown | € 2529 |
| Apple iPad Air (2025) 13 inches | Pre-order | 4 March 2025 to 12 March 2025 | € 969 |
| Apple iPad Air (2025) 11 inches | Pre-order | 4 March 2025 to 12 March 2025 | € 719 |
| Apple iPad (2025) 10.9 inches | Pre-order | 4 March 2025 to 12 March 2025 | € 409 |
| Apple iPhone 16e | Ordered today, delivered tomorrow | € 719 |
Buy new iPhone and iPad
Pre-order the iPad (2025) and iPad Air (2025)
Order the Apple iPhone 16e now and receive it tomorrow. From 4 March, you can pre-order your new iPad (2025) or iPad Air (2025). You'll receive it on Wednesday 12 March.
Temporary extra trade-in value
You receive a discount on your new iPhone and iPad when you trade in your old device. This amount is added to the regular trade-in value. You can read how much you receive exactly for your device and how the trade-in works on our upgrade pages
iPhone 16e
- € 115 extra trade-in value
- Duration: 21 February 2025 to 9 March 2025
iPad Air (2025)
- € 95 extra trade-in value
- Duration: 4 March 2025 to 30 March 2025
iPad (2025)
- € 75 extra trade-in value
- Duration: 4 March 2025 to 30 March 2025
New Apple Mac models
Apple MacBook Air (2025): M4 chip and new color
The new MacBook Air is faster than ever thanks to the new M4 chip. The M4 chip also supports 2 screens with 6K, so you can close your MacBook. The starter model has 16GB RAM, so you can smoothly perform your work. Apple also introduces a new color: Sky Blue. Thanks to the sharp 12-megapixel camera with Center Stage technology, you're always in the middle of the image.
Apple Mac Studio (2025): faster than ever thanks to Thunderbolt 5
Apple also announced Mac Studio models for the first time in 2 years. You can choose from a Mac Studio with M4 Max and Mac Studio with M3 Ultra. The outside hasn't changed much. The USB-C ports support Thunderbolt 5 now, so you can transfer your data with speeds up to 120GB/s. This us up to 3 times faster than with Thunderbolt 4.
New iPad (2025) and iPad Air (2025)
Apple iPad Air (2025) 13 and 11 inches
You can use the new, fast iPad Air (2025) for work or school. The Apple iPad Air (2025) has a more powerful M4 processor that allows you to smoothly play demanding games or use photo and video editing programs. On the larger and sharper iPad Air (2025) 13-inch screen, you have a lot of screen space and you can see all details of a soccer match, for example. You can easily take the light and compact Apple iPad Air (2025) 11 inches with you on the go.
Apple iPad (2025) 10.9 inches
After 3 years, Apple is launching a new starter model: the iPad (2025). The latest iPad has a faster A16 Bionic processor than its predecessor, the iPad (2022). This allows you to use more demanding apps and play games without slowing down. You can enjoy movies and series thanks to the sharp 10.9-inch screen. Thanks to the compact size, you can also do this on the go. Choose the iPad (2025) WiFi + 5G if you want to stay online in places without WiFi.
About the Apple iPhone 16e
The Apple iPhone 16e is the latest addition to the iPhone 16 series. This new device falls somewhere between the old iPhone SE models and the iPhone 16. The iPhone 16e is faster than the iPhone SE (2022) and has a better camera. The screen is larger, the same size as that of the iPhone 16. That means the device easily fits in your pocket. The iPhone 16e doesn't have all the functions the iPhone 16 has. You don't have a wide-angle lens, Dynamic Island, and useful camera button, for example.
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