Welcome to your environment! You can order everything from your assortment with your personal budget here.

You can always return to the normal Coolblue website by clicking here.

Your outstanding budget (incl. VAT) is always visible here, so you know exactly how much you can spend.

Coolblue home
View all categories
BusinessStoresCustomer Service
Back
  1. Televisions

Sony Bravia OLED XR-55A90J (2021)

9,4/10 (39 reviews)
View all accessories
Sony TVs
Sony Bravia OLED XR-55A90J (2021)

Never available again

View alternatives below View alternatives in the sidebar
Similar televisions
Best option for you
Sony Bravia QD OLED XR-55A95K (2022)
16 reviews
  • 4K (UHD)
  • Smart TV: Google TV
  • 100Hz
2.859,-
Delivered tomorrow
Sony Bravia QD OLED XR-55A95LAEP (2023)
2 reviews
  • 4K UHD
  • Smart TV: Google TV
  • 100Hz
2.749,-
Delivered tomorrow
View all Android smart TVs

Similar and better products

  • Current product
  • 2.549,-
  • 2.859,-
  • 2.749,-
Image quality
  • Very good
  • Excellent
  • Excellent
Refresh rate
  • 100 Hz
  • 100 Hz
  • 100 Hz
Sharpness
  • 4K (UHD)
  • 4K (UHD)
  • 4K (UHD)
Color depth
  • 1 billion colors (10-bit)
  • 1 billion colors (10-bit)
  • 1 billion colors (10-bit)
View full comparison

Product information

Key specs

Screen size
55 inches
Recommended viewing distance to TV
2 - 4m
Image quality
Very good
Smart platform
Google TV
Refresh rate
100 Hz
View all specifications

Pros and cons

According to our television expert
  • Thanks to the OLED screen, the 10-bit panel, and the high brightness, you get images with a powerful contrast and lifelike colors.
  • The smart Cognitive Processor XR very quickly analyzes what you're watching and improves the image display and sound reproduction of the TV.
  • The Acoustic Surface audio system provides a realistic and spatial sound reproduction.
  • The TV doesn't have a rotatable stand to turn it toward your viewing position.
Product Expert televisions

Description

With the Sony Bravia OLED XR-55A90J (2021), you can enjoy lifelike, bright images and a realistic sound. The OLED screen consists of millions of pixels that light up and dim individually. As a result, black parts of the image are truly black. This TV has a higher brightness level than most OLED televisions. So you won't be bothered by annoying reflections in a brightly lit room as much. The high brightness also ensures a powerful contrast and clear subtle color tones in light images, such as bright white clouds. The new smart Cognitive Processor XR analyzes the images you're watching and improves the image display, based on a footage database. This processor ensures an impressive color representation, sharp images, and smooth fast movements. Whether you're watching an exciting series via Netflix, videos on YouTube, or a soccer match, you're assured of a lifelike and detailed image display. In addition, this TV is very suitable for gaming with the PlayStation 5. Thanks to the HDMI 2.1 inputs and the Cognitive Processor XR, you get a smooth gaming experience.

The processor doesn't only improve the image, it also ensures a brighter and more realistic sound of what you're watching. The TV recognizes the voice of a news anchor or dialogues during a movie, for example. The processor makes these voices sound clearer, without you having to adjust the volume. Thanks to the Acoustic Surface technology, the TV vibrates along with the speakers. So it'll seem like the sound is coming right from the screen.

With the Sony Bravia OLED XR-55A90J (2021), you can enjoy lifelike, bright images and a realistic sound. The OLED screen consists of millions of pixels that light up and dim individually. As a result, black parts of the image are truly black. This TV has a higher brightness level than most OLED televisions. So you won't be bothered by annoying reflections in a brightly lit room as much. The high brightness also ensures a powerful contrast and clear subtle color tones in light images, such as bright white clouds. The new smart Cognitive Processor XR analyzes the images you're watching and improves the image display, based on a footage database. This processor ensures an impressive color representation, sharp images, and smooth fast movements. Whether you're watching an exciting series via Netflix, videos on YouTube, or a soccer match, you're assured of a lifelike and detailed image display. In addition, this TV is very suitable for gaming with the PlayStation 5. Thanks to the HDMI 2.1 inputs and the Cognitive Processor XR, you get a smooth gaming experience.

The processor doesn't only improve the image, it also ensures a brighter and more realistic sound of what you're watching. The TV recognizes the voice of a news anchor or dialogues during a movie, for example. The processor makes these voices sound clearer, without you having to adjust the volume. Thanks to the Acoustic Surface technology, the TV vibrates along with the speakers. So it'll seem like the sound is coming right from the screen.

Tips for using this product

Tips for using this product

Read our tips and find out all about how to set up your product and use it the right way.

View all support

This is what you get

  • Manual (5.62 MB)
  • Remote
  • Batteries (2x AAA)
  • Leg stands
  • Power cord

This is what you get

  • Manual (5.62 MB)
  • Remote
  • Batteries (2x AAA)
  • Leg stands
  • Power cord

Key specs

Screen size
55 inches
Recommended viewing distance to TV
2 - 4m
Image quality
Very good
Smart platform
Google TV
Refresh rate
100 Hz
View all specifications

Complete your purchase

Highlighted

Visit our stores for personal advice
Get personal advice from our television experts in one of our stores.

Visit us in one of our stores for personal advice

Make an advice appointment in one of our stores and one of our television experts will help you.

Have your TV hung on the wall and set up
Choose extra services and relax while we place or mount your television in the desired spot and get it ready for use.

Reviews

39 reviews
9,4/10 (39 reviews)

Rating

30 reviews with 5 stars

8 reviews with 4 stars

1 reviews with 3 stars

0 reviews with 2 stars

0 reviews with 1 star

Customer images

Most helpful reviews

9,2/10

Sublime image and sound experience.

  • 4K OLED = Fantastic picture
  • design
  • Price tag might be a bit of a swallow
  • Roland pieters
  • 13 January 2022
  • Automatically translated from Dutch
8,4/10

Picture is fantastic straight out of the box

  • Image quality
  • Ease of use
  • HDMI port connection not clear with wall mount
  • Leon blijenberg
  • 28 March 2022
  • Automatically translated from Dutch
8,8/10

Best in class.

  • Image quality
  • No more headaches!
  • HDMI port connection not clear with wall mount
  • Leon blijenberg
  • 12 April 2022
  • Automatically translated from Dutch
9,2/10

Completely meets expectations

  • Image
  • design
  • Johan van de werken
  • 1 June 2021
  • Automatically translated from Dutch
10/10

Impressive

  • Sound
  • Image
  • A bit more expensive, but a great product
  • Douwe
  • 5 May 2021
  • Automatically translated from Dutch
10/10

Perfect TV for a masterful picture

  • Image quality
  • Contrast
  • Price quite expensive compared to competition
  • Dennis
  • 25 May 2021
  • Automatically translated from Dutch
10/10

A big 10!

  • design
  • sound
  • price ?
  • Spaans1970
  • 5 May 2021
  • Automatically translated from Dutch
9,6/10

Super picture and good sound

  • Super image, from LED to OLED really a big step. Standard settings are enough for me.
  • Great sound
  • Can't fit super flat against the wall
  • Martijn
  • 2 December 2023
  • Automatically translated from Dutch
10/10

Really very satisfied with nice TV!

  • Really great with the OLED screen!
  • Contrast
  • Really expensive but still a top product
  • V&m derksen
  • 30 March 2022
  • Automatically translated from Dutch
8,8/10

Up to date Google TV (2023) at an attractive price.

  • OLED TV
  • Google TV
  • Jos
  • 14 December 2023
  • Automatically translated from Dutch
9,2/10

Sublime image and sound experience.

  • 4K OLED = Fantastic picture
  • design
  • Acoustic Sound works great (sound from screen)
  • Price tag might be a bit of a swallow

I think it's always nice to delve into new techniques that are ready for the future. Likewise with a new TV. I was ready for an upgrade, a size bigger and anyway a 4K OLED television is what I wanted. With a view to my - hopefully soon - purchase of a PlayStation 5 , I wanted the best for what was within my budget (max. €3000).

After reading a number of reviews and watching videos of various TVs from LG and Sony, Sony emerged as the 'winner'. (Well, I'm a Sony fan too, but that aside.) Their products don't disappoint and the quality is usually very good. Sometimes just a bit more expensive than average, but it's worth it if you ask me.

They have a number of TVs in the XR series, even bigger than this one, but the size of this one was perfect for my situation (distance to the TV). OK, I got the t.v. Been using it for almost 3 weeks now and it is really impressive! First of all, it looks nice in the room, I think the design is very neat.

You can place it in two ways:
1. on legs, so you can place a soundbar underneath. The TV then 'floats' a bit above the furniture and the soundbar is not in front of the image.
2. with the feet mounted on the side. It's just like the t.v. directly on the furniture. A few millimeters above. super tight!

The most important is of course the image quality. Very short.. It's insane!
When watching regular television it is good (broadcasts are HD, but that technology is also a bit on the old side. We have to wait for 4K), but it is great for Blu-Ray movies or PS4-pro gaming ! Unfortunately I don't have a PS5 yet, so I can't say anything about that, but it can't be anything but beautiful. It is a beautiful palette of color and depth and black/white ratio, which is unprecedented. Very fat!

The sound is great. Sony's "Acoustic Sound" technology is WOW. You put your TV where it belongs, you set this mode, then the TV will briefly give a number of sound signals to measure the acoustics of your room/space and adjust the sound accordingly. You do this 1 time. You really have to hear it to believe it! The sound comes directly from the screen and is directional, sound from the left is really left. There are 2 subwoofers that provide the bass. It sounds very good.

The service is fine. The menus respond quickly and the remote control is PREMIUM, nicely finished sanded metallic top. The Smart TV functions are present. All well-known (and lesser-known) apps are on it or can be downloaded. YouTube, click! And there it goes. Disney Plus, Netflix if those services are represented. You can also run Spotify and other music services on it. I never thought but now I sometimes turn on the TV with Spotify in the background because the sound is just very good. No, not better than my sound system with receiver/amplifier, but several times better than a standard TV that is not equipped with the techniques that this Bravia has.

It may be an investment this device but if you have the money for it. Do it. You are ready for the future in television. The picture is sublime, as is the sound. The design is sleek, the image has a tiny edge, very nice. The service is good. Many settings possible in terms of image and other antics.
It's one of my more expensive purchases in recent years and by far the most expensive TV I've ever bought, but it's worth it!

  • Roland pieters
  • 13 January 2022
  • Automatically translated from Dutch
8,4/10

Picture is fantastic straight out of the box

  • Image quality
  • Ease of use
  • Sound is surprising for an OLED TV (don't use this one)
  • HDMI port connection not clear with wall mount

Never had a TV that was so perfectly calibrated out of the box (Choose Custom/User).

My previous Oled the Philips 55pos9901 really had to be calibrated manually, the Sony was immediately perfect.

Sound is reasonable to good, I have the TV on a Beo Soundstage Atmos via EARC.

I go for Picture quality and this TV is really a few steps higher on the ladder.
The LG G1 or the Sony 65A90J ultimately become the Sony because of the image quality.

  • Leon blijenberg
  • 28 March 2022
  • Automatically translated from Dutch
8,8/10

Best in class.

  • Image quality
  • No more headaches!
  • Very good sound from the picture
  • HDMI port connection not clear with wall mount

Update on my earlier review, Fantastic.
Bought the Philips 55pos901 5 years ago and really gave my wife a headache for 5 years.
Tried everything with a lot of light in the room, image setting etc, etc, nothing worked. I recently read a review about the image technology of this Sony that has a high image frequency, blinking with the OLED light on or off and that this would prevent headaches.
Now after 3 weeks my wife is completely happy, dolby vision, HDR whatever, no headache and that without changing anything in the settings. Dune in Dolby Vision and HDR and no more headaches!

Top Oled.

  • Leon blijenberg
  • 12 April 2022
  • Automatically translated from Dutch
View all 39 reviews

Ombudsman for Insurance

  • de Meeûssquare 35
  • 1000 Brussels
02 547 58 71
info@ombudsman.as
Visit the website

Insure your television

You can choose one of the ERGO Insurance policies below in your shopping cart. The insurance can be canceled every year, with the right to a refund of the overpaid premium.
These insurances are governed by Belgian law. ERGO is a German insurer. If you have a complaint, you can contact the or our customer service.
Sony Bravia OLED XR-55A90J (2021)

Coverage

  • Fall and impact damage
  • Manufacturing errors outside the warranty
  • Theft
  • Water damage

What isn't covered?

  • Damage caused by gross negligence isn't covered
  • Damage that doesn't affect the product functioning (such as dents) isn't covered

ERGO Appliance insurance

  • 3-year advance payment (46,33 per year) 139,00 one-time payment
  • 5-year advance payment (45,80 per year) 229,00 one-time payment

Deductible

In case of damage, a deductible of 10% (repair) or 10% (theft) applies

Specifications

Product

Product number
880640
Manufacturer code
XR55A90JAEP
Brand
Sony
Warranty
2 years
Processing of your defect
At your home

Key properties

Image quality
Very good
Screen type
OLED
Screen size
55 inches
Recommended viewing distance to TV
2 - 4m
Sharpness
4K (UHD)
Refresh rate
100 Hz
Color depth
1 billion colors (10-bit)
Recommended for television use
Optimal gaming, Stream series and movies, Watch sports optimally

Screen expanded

Quality viewing angle
Excellent
Pixel structure
WRGB
Local dimming
Yes
Type local dimming
Self-emitting
HDR support
Yes
Type of HDR
Dolby Vision, HDR10, HDR10+, HLG
Input lag
17 ms
Processor cores
Quad-Core (4)
QLED
No
Sony Triluminos
No

Smart TV

Smart TV
Yes
Smart platform type
Extensive
Smart platform
Google TV
Guaranteed support with updates
Unknown
Built-in WiFi
Yes
Bluetooth
Yes
DLNA
Yes
AirPlay
Yes
AirPlay version
AirPlay 2
Chromecast built in
Yes
Media player
Yes

Audio

Sound quality
Good
Built-in soundbar
No
Number of speakers
4
Continuous/nominal total output capacity (RMS)
60 W
Subwoofer
Yes
Sony Acoustic Surface
Yes
Dolby Atmos support
Yes

Special properties

Sleep timer
Yes
Light sensor
Yes
Teletext
Yes
Best tested
No
Pivotable stand
No

Controls

Controlled via app
Yes
Controlled via Android app
Yes
Controlled via Apple app
Yes
Voice control
Yes

Properties for use CI+ module

CI/CI+ slot
Yes
Digital tuner
Yes
Digital video signal
Cable (DVB-C), Digitenne (DVB-T), Digitenne (DVB-T2), Satellite (DVB-S), Satellite (DVB-S2)
DVB-T Twin tuner
Yes
DVB-S Twin tuner
Yes

Ports

Antenna connector
Yes
HDMI connector
Yes
Female HDMI Type A port version
2.1
HDMI ARC (Audio Return Channel)
Yes
HDMI eARC
Yes
Number of HDMI connectors
4
Digital optical connector
Yes
Headphone jack
Yes
USB port
Yes
Component video connector
Yes
Composite connector
Yes
Network connector
Yes
RCA connector
Yes
SCART connector
No
VGA connector
No

Hanging the TV

VESA mount option
Yes
VESA mount
300x300mm
Including TV mount
No

Energy consumption in kilowatt-hour

Energy label
G
Energy consumption per 1000h
113 kWh
Energy consumption HDR per 1000h
112 kWh

Physical size and properties

Color
Black
Height
70,9 cm
Width
122,3 cm
Depth
4,1 cm
Weight
18,6 kg
Height including stand
70,9 cm
Width including stand
128,2 cm
Depth with stand
31,7 cm
TV stand type
2 stands
Leg stands adjustable in height
Yes
Leg stands adjustable in width
Yes
Stand height
5,9 cm
Space between adjustable leg stands
115 - 128,2 cm
Total weight including stand
20,3 kg
Year introduced
2021

Related products

Related products

Sony Bravia XR televisions
Sony TVs with Acoustic Surface
Sony TVs
TVs with Google TV
All Televisions
Sony Bravia OLED XR-55A90J (2021)
Sony Bravia OLED XR-55A90J (2021)
2.549,-
View comparison
Personal chat Digitalk.
Oops, something went wrong.
Click here to try again.
You're now chatting with Coolblue customer service
This chat is closed
foo
Oeps File size is larger than 5MB. Upload a smaller file.